A media convergence is basically seen in every person's cell phone, glance down at your palm and there sits a device that can click a photograph, edit and modify the same and also send it like a mail. Some people like to define media convergence simply by stating it to be a merger of mass media and communication outlets. In some cases multi utility of the same gadget or some media was also attributed to be a media convergence. There are countless media convergence examples that can be found and with the advancement of time and technology manufacturers of technology are engaged in a race to manufacture devices that have a maximum number of media converged within them.
First we started only with written letter, the we proceeded to the ones that were typed on a typewriter, followed by the Fax and email, to the point where we now send a video or voice mail. Now the pinnacle of the media convergence is where a illuminated graphical figure would pop out of our gadgets to deliver a mail, orally, or graphically.
Taking the Punch print organization as an example, it’s a print medium that has for a long time printed its news stories on“newsprint” only. But after the development in technology, it owns its web page and also designs it to appeal their readers.
However, the theory of convergence in second type of media convergence identified by Berger (2008:168).The second type which is, " the branching out of a traditional print operation into Internet publishing or audio/ Video or mobile. The Guardian newspaper is a good example here; they developed from the ordinary newsprint to the Web page publishing.
It also involve in some other media convergence stated by Berger.
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